The Impact of Message Characteristics on Online Viral Diffusion in Social Media…

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Resource Type
Journal
Language
English
Region
Korea
Price
$68.00
Article Title
The Impact of Message Characteristics on Online Viral Diffusion in Social Media Services
Publication
The Korea Society of Management Information Systems Conference/한국경영정보학회
Year
2011
Pages
650-654
Data Format
PDF
Subject Fields
Management
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